NEW BALANCE ATHLETICS, INC. (NB), best known as simply New Balance, is one of the world’s major sports footwear and apparel manufacturers.

A multinational corporation, New Balance is based in Boston, Mass. The company was founded more than 110 years ago — in 1906 — as the New Balance Arch Support Company.

The company’s LI profile states the following mission:

Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.

Quality Products. For Everyone.
New Balance focuses on producing athletic footwear and apparel for men, women, and children. The company offers numerous footwear options listing: running, walking, cross-training, outdoor, lifestyle, tennis, and team sports shoes. The company also provides various athlete clothing, including jackets and vests, hoodies and sweatshirts, pants and shorts. Skirts, dresses, shirts, socks, accessories, and gear are also featured.

Striving to be Better. New Balance aspires to differentiate its products with technical features, such as “blended gel inserts, heel counters and a greater selection of sizes,” especially for very narrow or very wide widths. The company is privately held and totaled $5.3 billion in revenue in 2022. There are over 200 New Balance stores “with the professional experience” to help consumers find their “perfect fit”.

The company has 7,2300+ employees and maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market where it produces some of its popular models.