Dunnhumby recently released a special edition of its Retailer Preference Index, a nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers despite the ongoing inflation crisis.
Who is winning? Competing? Thriving in the 2022 data-driven economy despite record high inflation?
ACCORDING TO A SEPT. 21 Retail Info Systems article by Liz Dominguez, retailers who can show consumers they are helping them save money are winning out. “This is largely the preference compared to saving them time, making products better, or making the process seamless, which provide a smaller impact on outcomes,” writes Dominguez.
Still, businesses should not underestimate the value of making emotional connections. According to the article, the Grocery retailers best-positioned to gain visits and strengthen emotional connections with shoppers are “a mix of discounters and conventional grocers” who find ways to excel at saving customers money.
In other words: Making Connections Matters.
–NRTA credits Dominguez and RIS for the following:
Top Grocery Retailers Beating Inflation in 2022
Inflation headwinds are affecting businesses across the globe. In order to better gauge the impact on the retail sector, Dunnhumby recently released a special edition of its Retailer Preference Index, a nationwide study of the $1 trillion U.S. grocery market, examining which grocers are winning customers despite the ongoing inflation crisis.
The edition was released Sept.19-22 as Dunnhumby attends the Groceryshop expo at Mandalay Bay Resort in Las Vegas.
Since November 2021, inflation has surpassed rates not seen since 1964 – 1982, said Dunnhumby. How are today’s retailers attracting shoppers even as consumers face budget challenges and global food and energy supply shortages?