Dutch Bros is going full speed ahead in the new year.
—By Marianne Wilson, Editor-in-Chief
The following article appeared Jan. 10, 2022, in Chain Store Age.
The company has “great confidence in our new unit development pipeline.”
The fast-growing, Oregon-based drive-thru coffee chain is increasing systemwide shop development expectations to 125 locations in 2022, up from its prior guidance of 112 shops. Dutch Bros noted it has “great confidence in our new unit development pipeline.” The company, which went public in September, had 538 locations across 12 states as of the end of 2021.
Dutch Bros opened 98 locations last year (82 of which were company-owned), surpassing its previous guidance of 92. It also entered three new states: Texas, Oklahoma, and Kansas. The company said in its filing that it hopes to eventually to have 4,000 shops, with the majority of its growth to be company-owned locations.
“Our 2020 and 2021 shop classes are performing at or above our volume expectations and within our margin expectations,” stated president and CEO John Ricci.
The company reported its expansion plans along with its preliminary development and same shop sales results for the fourth quarter and full-year ended December 31, 2021. Dutch Bros had a “strong finish in the fourth quarter that capped off an excellent 2021,” according to Ricci.
“Across all of our markets, we experienced strong same shop sales momentum in the fourth quarter, growing 10.1% and totaling 8.4% for the year,” he said. “We therefore expect fourth quarter revenue to exceed the upper end of the previously provided guidance, with mature shop level margins in line with expectations.”
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